The Challenge

Under Armour Japan was struggling with a high number of product returns from their online try on experience, partly due to having fewer physical stores compared to other major apparel companies and thus relying heavily on e commerce.

They lacked effective measures to mitigate the cause of these returns. The problem was not only tackling return rates for apparel products, but to also include their line of shoes into a cohesive solution.

The Solution

By integrating a size recommendation widget into the existing user journey, we were able to alleviate uncertainty about fit without creating additional friction in the purchasing flow. 



By also layering an analytics platform on top of the clothing and shoe fitting service, the team was able to monitor and adjust continuously based on performance.

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