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Virtusize Co., Ltd. (Representative Director: Andreas Ueno Orason, Head Office: Shibuya-ku, Tokyo; hereinafter "Virtusize") will start providing its virtual fitting solution "Virtusize" to the diadora Tennis Official Shop operated by nobitel Co., Ltd. (Representative Director: Shota Kurokawa, Head Office: Shinjuku-ku, Tokyo; hereinafter "nobitel") from March 8, 2024.
Background and Expectations for Virtusize Introduction
Mr. Tono of nobitel stated, "While e-commerce sites can provide products to customers nationwide regardless of location, many people feel anxious about choosing sizes when purchasing wear and shoes without seeing them in person. In reality, even with the same brand, the wearing feel may vary depending on the series or product. We expect that "Virtusize" will eliminate these anxiety factors at the time of purchase."
Service Overview
- Comfortable online fitting function and satisfactory size recommendations
- Easily compare personal silhouette with favorite items
- Intuitively confirm detailed fit feeling with "body and clothing comparison".
- With "clothing comparison", you can easily compare the size feeling of registered clothing in your closet with purchased items by clicking the comparison icon. You can easily check registered clothing at a glance and compare clothing with each other.
- Create your own favorite collection in "Online Closet". Clothes purchased at shops linked with Virtusize are automatically registered, and management across shops and brands is possible. You can also add items to your closet even if you don't purchase them. Size comparison between clothes in the closet and items under consideration for purchase is possible.
- Provide accurate size suggestions from two silhouettes
- You can check all sizes of the product with one touch through the size button on the screen. The size feeling of the corresponding product is displayed for each size, and you can see all the size information at a glance. If you already have size data or purchase history, we will also propose recommended sizes close to the silhouette of closet items and sizes chosen by people with similar body types based on the silhouette of the body.
Comparison with everyday items such as bags and wallets
- Confirm practicality by comparing with a wide variety of everyday items. In Virtusize, you can check the silhouettes of various items and confirm individual practicality.
Virtusize provides a size comparison solution with a different perspective, which not only compares items on e-commerce sites but also compares personalized silhouettes generated with simple data input for each user. We are constantly updating to solve users' size concerns and provide a secure online shopping experience.
About diadora/nobitel
About "diadora"
Founded in Italy in 1948, it is a premium sports brand. Since its launch in Japan in 1988, it has been loved by a wide range of users around the world for its products specialized in various sports, including tennis. However, with the expiration of the license in May 2021, it temporarily withdrew from the Japanese market. However, aiming for further leaps in the constantly changing and growing global market, "diadora" implemented a rebranding strategy after its 75th anniversary and re-entered Japan in 2024 as a "premium sports brand" for people who want to choose truly good and satisfactory products even in modern society.
About nobitel
nobitel operates under the vision of "Making people's future bigger and supporting it". It is specialized in the field of health and sports, and provides unique content for many people who consider health as the foundation of richness, including the stretch specialty store "Dr.stretch" with over 240 stores worldwide, the tennis portal site "tennis365.net" boasting over 10 million monthly PV, the Pilates studio "WEECLE" targeting women seeking healthy beauty, and the resort hotel "THE SCENE".
About Virtusize
Virtusize is a fashion big data company that provides a virtual fitting solution "Virtusize" using size data of products, along with item recommendation solution "FittingRoom" and analysis platform "Analytics". With these solutions, based on the purchase information and comparison information "across sites" that Virtusize receives from customers, it provides highly personalized recommendations and supports the selection of appropriate items. It also contributes to reducing return rates and increasing repeat rates in the fashion e-commerce industry. Currently, over 150 fashion sites worldwide, including Adidas, Ralph Lauren, Under Armour, BEAMS, United Arrows, Onward, World, Marui, and Lumine, are using our services.
Virtusize Co., Ltd. (Representative Director: Andreas Ueno Orason, Head Office: Shibuya-ku, Tokyo; hereinafter "Virtusize") will start providing its virtual fitting solution "Virtusize" to the diadora Tennis Official Shop operated by nobitel Co., Ltd. (Representative Director: Shota Kurokawa, Head Office: Shinjuku-ku, Tokyo; hereinafter "nobitel") from March 8, 2024.
Background and Expectations for Virtusize Introduction
Mr. Tono of nobitel stated, "While e-commerce sites can provide products to customers nationwide regardless of location, many people feel anxious about choosing sizes when purchasing wear and shoes without seeing them in person. In reality, even with the same brand, the wearing feel may vary depending on the series or product. We expect that "Virtusize" will eliminate these anxiety factors at the time of purchase."
Service Overview
- Comfortable online fitting function and satisfactory size recommendations
- Easily compare personal silhouette with favorite items
- Intuitively confirm detailed fit feeling with "body and clothing comparison".
- With "clothing comparison", you can easily compare the size feeling of registered clothing in your closet with purchased items by clicking the comparison icon. You can easily check registered clothing at a glance and compare clothing with each other.
- Create your own favorite collection in "Online Closet". Clothes purchased at shops linked with Virtusize are automatically registered, and management across shops and brands is possible. You can also add items to your closet even if you don't purchase them. Size comparison between clothes in the closet and items under consideration for purchase is possible.
- Provide accurate size suggestions from two silhouettes
- You can check all sizes of the product with one touch through the size button on the screen. The size feeling of the corresponding product is displayed for each size, and you can see all the size information at a glance. If you already have size data or purchase history, we will also propose recommended sizes close to the silhouette of closet items and sizes chosen by people with similar body types based on the silhouette of the body.
Comparison with everyday items such as bags and wallets
- Confirm practicality by comparing with a wide variety of everyday items. In Virtusize, you can check the silhouettes of various items and confirm individual practicality.
Virtusize provides a size comparison solution with a different perspective, which not only compares items on e-commerce sites but also compares personalized silhouettes generated with simple data input for each user. We are constantly updating to solve users' size concerns and provide a secure online shopping experience.
About diadora/nobitel
About "diadora"
Founded in Italy in 1948, it is a premium sports brand. Since its launch in Japan in 1988, it has been loved by a wide range of users around the world for its products specialized in various sports, including tennis. However, with the expiration of the license in May 2021, it temporarily withdrew from the Japanese market. However, aiming for further leaps in the constantly changing and growing global market, "diadora" implemented a rebranding strategy after its 75th anniversary and re-entered Japan in 2024 as a "premium sports brand" for people who want to choose truly good and satisfactory products even in modern society.
About nobitel
nobitel operates under the vision of "Making people's future bigger and supporting it". It is specialized in the field of health and sports, and provides unique content for many people who consider health as the foundation of richness, including the stretch specialty store "Dr.stretch" with over 240 stores worldwide, the tennis portal site "tennis365.net" boasting over 10 million monthly PV, the Pilates studio "WEECLE" targeting women seeking healthy beauty, and the resort hotel "THE SCENE".
About Virtusize
Virtusize is a fashion big data company that provides a virtual fitting solution "Virtusize" using size data of products, along with item recommendation solution "FittingRoom" and analysis platform "Analytics". With these solutions, based on the purchase information and comparison information "across sites" that Virtusize receives from customers, it provides highly personalized recommendations and supports the selection of appropriate items. It also contributes to reducing return rates and increasing repeat rates in the fashion e-commerce industry. Currently, over 150 fashion sites worldwide, including Adidas, Ralph Lauren, Under Armour, BEAMS, United Arrows, Onward, World, Marui, and Lumine, are using our services.
Virtusize Co., Ltd. (Representative Director: Andreas Ueno Orason, Head Office: Shibuya-ku, Tokyo; hereinafter "Virtusize") will start providing its virtual fitting solution "Virtusize" to the diadora Tennis Official Shop operated by nobitel Co., Ltd. (Representative Director: Shota Kurokawa, Head Office: Shinjuku-ku, Tokyo; hereinafter "nobitel") from March 8, 2024.
Background and Expectations for Virtusize Introduction
Mr. Tono of nobitel stated, "While e-commerce sites can provide products to customers nationwide regardless of location, many people feel anxious about choosing sizes when purchasing wear and shoes without seeing them in person. In reality, even with the same brand, the wearing feel may vary depending on the series or product. We expect that "Virtusize" will eliminate these anxiety factors at the time of purchase."
Service Overview
- Comfortable online fitting function and satisfactory size recommendations
- Easily compare personal silhouette with favorite items
- Intuitively confirm detailed fit feeling with "body and clothing comparison".
- With "clothing comparison", you can easily compare the size feeling of registered clothing in your closet with purchased items by clicking the comparison icon. You can easily check registered clothing at a glance and compare clothing with each other.
- Create your own favorite collection in "Online Closet". Clothes purchased at shops linked with Virtusize are automatically registered, and management across shops and brands is possible. You can also add items to your closet even if you don't purchase them. Size comparison between clothes in the closet and items under consideration for purchase is possible.
- Provide accurate size suggestions from two silhouettes
- You can check all sizes of the product with one touch through the size button on the screen. The size feeling of the corresponding product is displayed for each size, and you can see all the size information at a glance. If you already have size data or purchase history, we will also propose recommended sizes close to the silhouette of closet items and sizes chosen by people with similar body types based on the silhouette of the body.
Comparison with everyday items such as bags and wallets
- Confirm practicality by comparing with a wide variety of everyday items. In Virtusize, you can check the silhouettes of various items and confirm individual practicality.
Virtusize provides a size comparison solution with a different perspective, which not only compares items on e-commerce sites but also compares personalized silhouettes generated with simple data input for each user. We are constantly updating to solve users' size concerns and provide a secure online shopping experience.
About diadora/nobitel
About "diadora"
Founded in Italy in 1948, it is a premium sports brand. Since its launch in Japan in 1988, it has been loved by a wide range of users around the world for its products specialized in various sports, including tennis. However, with the expiration of the license in May 2021, it temporarily withdrew from the Japanese market. However, aiming for further leaps in the constantly changing and growing global market, "diadora" implemented a rebranding strategy after its 75th anniversary and re-entered Japan in 2024 as a "premium sports brand" for people who want to choose truly good and satisfactory products even in modern society.
About nobitel
nobitel operates under the vision of "Making people's future bigger and supporting it". It is specialized in the field of health and sports, and provides unique content for many people who consider health as the foundation of richness, including the stretch specialty store "Dr.stretch" with over 240 stores worldwide, the tennis portal site "tennis365.net" boasting over 10 million monthly PV, the Pilates studio "WEECLE" targeting women seeking healthy beauty, and the resort hotel "THE SCENE".
About Virtusize
Virtusize is a fashion big data company that provides a virtual fitting solution "Virtusize" using size data of products, along with item recommendation solution "FittingRoom" and analysis platform "Analytics". With these solutions, based on the purchase information and comparison information "across sites" that Virtusize receives from customers, it provides highly personalized recommendations and supports the selection of appropriate items. It also contributes to reducing return rates and increasing repeat rates in the fashion e-commerce industry. Currently, over 150 fashion sites worldwide, including Adidas, Ralph Lauren, Under Armour, BEAMS, United Arrows, Onward, World, Marui, and Lumine, are using our services.
