ZUICA, a leading outdoor apparel brand from Japan, is now available for purchase through online try-on service Virtusize.

(CEO: Andreas Ueno-Olausson, Head Office: Shibuya-ku, Tokyo; hereinafter referred to as Virtusize) has started providing its online fitting solution “Virtusize” to the official online shop ZUICA, a leading online retailer in Japan. ‍(CEO: Kazuhiko Tajima, Head Office: Shimotakai-gun, Nagano, Japan; hereinafter referred to as ZUICA).

ZUICA's products are mainly sold through its online store, with the exception of in-store sales at the Hotel Grand Phoenix Okushiga, which is operated by the company.

Lots of ZUICA's products, including its current main line of "OKUSHIGA JACKET & PANTS," are also used as sportswear for skiing and other activities. The demand for size matching has increased, leading to the introduction of Virtusize.

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Service Overview

• Comfortable online try-on function and convincing size recommendations
• Smooth comparison of personal silhouettes and favorite items
• Intuitive confirmation of detailed fit with “Body to Clothes Comparison”
• Compare sizes between items you have in your closet and items you have purchased with the "Compare Clothes" feature
• With a simple click on an icon, you can check registered clothes at a glance and easily compare them with each other.

Create Your Own Collection of Favorites

You can create your own personal collection in the "Online Closet". Clothes purchased from Virtusize's partner stores are automatically added to your closet, allowing you to manage your collection across stores and brands.

You can also add items you are interested in to your closet without having to purchase them in order to compare the sizes.

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Two Silhouettes to Give You the Right Size

All product sizes can be checked with a single touch using the size buttons on the screen. For each clothing size, the sizing information of each product is displayed and the information of all different sizes is available at a glance. If you already have size data or a purchase history, the system also suggests clothing sizes. These are sizes that are close to the silhouette of the items in your closet, or those that people with a similar body silhouette would choose.

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Compare Everyday Items with Items like Bags and Purses

Check the functionality of the item by comparing it to a variety of everyday items.

For selecting fashion items such as bags and wallets, Virtusize service offers a wide variety of item silhouettes, allowing you to check the practicality of different items one by one.

In the category of business and school bags, standard B5~A4 size paper, devices such as PCs, tablets, and smartphones, and tumblers are available for comparison, while in the wallet category, you can find products that are closer to the size you are looking for by comparing sizes with banknotes and credit cards.

In addition to the standard tote bag, a wide range of silhouettes are available, including clutches, backpacks, and suitcases.

For more information, please visit

https://www.virtusize.com/articles/new-feature-everyday-item-en

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In addition to item-to-item comparisons, Virtusize offers size comparison services from a different perspective than existing services, including personalized silhouette comparisons. We are constantly updating our service to solve users' size concerns and provide a worry-free online shopping experience.

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About ZUICA

ZUICA is a mountain resort apparel brand launched in December 2021 with the vision of "bringing a new mountain resort culture to Japan’’.

Shiga Kogen is one of the largest snow resorts in Japan. This mountain resort is located in the Joshinetsu Kogen National Park at an altitude of more than 1,000 metres. It is home to a wide variety of flora and fauna, as well as a variety of seasonal changes in scenery. ZUICA was launched by the mountain resort "Hotel Grand Phoenix Okushiga," which is located in the most remote part of the park, surrounded by virgin forests and an extraordinary environment.

“Zuika" refers to a phenomenon in which snow accumulates on plants and trees in large quantities, making them look like flowers. In years with abundant snow, in spring the snow melts with nutrients from the mountains and moistens the soil, and in autumn the fields grow rich and fruitful with rice. The name "snowflake" is a beautiful name for a flower that is a precursor to a bountiful year, which in turn is a beautiful name for snow. The snow that piles up in Okushiga is a sign of wealth.

We will take advantage of this bounty and propose it in the form of products and services that pursue comfort, based on the themes of outdoor activities, health, food, travel, and local traditional culture.

ZUICA aims to be a source of vitality and healing for everyone living in the modern world through its products and services.

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Virtusize

Virtusize is a big data fashion technology company that provides the online fitting solution “Virtusize” using product size data, the recommendation engine “FittingRoom” and the analysis platform “Analytics”. The company is a fashion big data company. While developing a wide range of accurate and objective recommendation services, we provide support for the use of data for fashion e-commerce businesses. We support the selection of convincing clothing and help increase the unit purchase price, reduce the number of returns, and increase the number of repeat customers.

Currently, more than 150 fashion sites are using our service globally, including BEAMS, UNITED ARROWS, ONWARD, World Co., Ltd., Marui Co., Ltd, LUMINE, BUYMA, MAGASEEK and others.

Detailed service page: https://www.virtusize.com/virtusize

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